Finding the right brands
Running, outdoor, fitness, ball sports and beyond: we look for international sports brands Korean customers are already searching for, and check the market fit before anything else.
Sports Goods Importer & Distributor · Korea
Gear That
Goes the
Distance.
Koreatify brings international sports brands to Korea, gets their products ready for local customers, and sells them through the channels Korean shoppers already use.
End-to-endImport, customs, sales and after-sales in-house
Compliance-firstKC, Korean labeling and ad-copy checks before launch
Premium positioningBrand value over discount wars
About Koreatify
Making good sports gear
Korea-ready.
Koreatify is a sports goods importer and distributor based in Incheon, Korea. As the name says, our job is to make international products Korea-ready: certification checks, Korean labeling, product pages, channel listings and customer service, all handled in-house.
It's built on hands-on selling. We've sold a wide range of sports goods, from lifting belts, wrist and knee supports and gym balls to foam rollers, exercise mats and running vests, across 18 Korean channels: open marketplaces, TV shopping, fashion platforms, hypermarkets and department stores.
Vision
To be the company international sports brands call first when they think about Korea, and to get there one brand at a time, built to last.
VALUE 01
Built to be premium in Korea.
We'd rather protect a brand's price than chase volume with discounts. From product pages to the channels we choose, everything is matched to the brand's standing.
VALUE 02
Paperwork before promotion.
Certification, labeling and ad-copy checks are done before the first listing goes live. Selling without problems matters more than listing fast.
VALUE 03
We don't walk away.
We judge our work by the reorder, not the first order. Once we take on a brand, we go the distance with it.
Founder's Note
Keep going.
Keep growing.
When I started selling sports goods, I made up my mind to build this into a real business, not a side project. Since then I've sold lifting belts, wrist wraps, knee supports, foam rollers and more on 18 Korean channels. Listing a product turned out to be the easy part. Customer questions, returns, labeling, every line of ad copy: each channel has its own rules, and I learned them one at a time.
From abroad, the Korean market is hard to see clearly. I'll tell you exactly what we see here: why something sells, and why it doesn't. I want to build this one brand at a time, and grow with the brands we work with.
Cassian YooFounder & CEO, Koreatify
Why Koreatify
Why brands work
with Koreatify
01
Hands-on across 18 channels
Every channel has its own listing rules, its own best-sellers and its own buyers. We learned those differences by selling, not from a report.
02
We know Korean sports shoppers
From weight training to running, yoga and pilates. The sport changes, but the questions before a purchase, about sizing, materials and how to use it, stay much the same. We've learned to answer them first, by selling.
03
Compliance comes first
Before anything goes on sale, we check KC certification scope, Korean labeling and any wording that could be mistaken for a medical claim.
04
Fewer brands, closer care
Rather than taking on as many brands as possible, we look after pricing, stock and reviews for the ones we carry.
Services
From import to after-sales
Everything a sports product needs to reach Korean customers, handled in one place.
Import and customs clearance
Working with a licensed customs broker, we handle HS classification, FTA origin checks and clearance through to receiving the goods in Korea.
Certification and labeling
We check whether each item falls under KC certification and prepare Korean labeling: origin, importer, materials and cautions.
Distribution in Korea
We choose the channels that fit each product and price point, then list and run sales ourselves.
Korean product content
We write product pages, product names and size guides for Korean shoppers, without making claims the product can't back up.
Customer care and after-sales
We handle questions, exchanges, returns and reviews in Korean, and pass recurring issues back to the brand in a clear summary.
Process
How we work together
Terms differ from brand to brand, but the order stays the same, and we tell you what happens at each step before it starts.
01
First conversation
We learn about your brand and line-up, and what each side expects.
02
Samples and agreement
We check quality and sizing with samples, then agree on terms in writing.
03
Market and regulatory review
Once terms are agreed, we run a detailed review of competing products, price points, KC certification scope and labeling requirements.
04
Import and clearance
We manage shipping and customs clearance through to receiving the goods in Korea.
05
Localization
We prepare Korean labels, product pages and channel listings.
06
Sales and reporting
We share sales updates and customer feedback on a regular schedule.
Korean Market Compliance
Getting sports gear
through Korean rules
Which Korean rules apply to a sports product depends on what it is, what it's made of, who uses it and whether it has electrical parts. We confirm what applies before anything goes on sale.
This is an overview of what we cover. Whether a rule applies is confirmed item by item with a licensed customs broker and testing and certification bodies.
-
01
Customs and HS classification
HS code classification, duty rates and FTA certificate-of-origin checks, done with a licensed customs broker.
-
02
KC certification scope
We check which certification applies depending on whether the item is a regulated household or electrical product, is made for children, or has wireless functions.
-
03
Korean labeling
Country of origin, importer, manufacturing country, materials and usage cautions, all labeled in Korean.
-
04
Advertising copy review
Supports and posture-related products must not read as medical devices, so we remove claims about pain relief, treatment or correction.
-
05
Consumer protection
We follow Korean e-commerce rules on exchanges and returns, and review product liability (PL) arrangements with each brand.
Brands
Brands we've sold in Korea
From lifting belts to running vests, these are the sports brands Koreatify has sold through Korean channels.
ZACKT
Lifting belt
WATO
Wrist wraps
Ghost of Sparta
Wrist wraps
AOLIKES
Knee strap
Star
Knee support
IWANNA
Gym ball
VESTA
Foam roller
BODY ART
Folding exercise mat
ITSMART
Wrist trainer ball
Running vest
Running gear
All brand names and trademarks belong to their respective owners.
Sales Channels
Where we've sold
Korean channels where Koreatify has listed and sold products.
Online marketplaces7 channels
TV & live commerce2 channels
Fashion platforms4 channels
Hypermarkets & warehouse clubs3 channels
Department stores2 channels
Contact
Thinking about Korea?
Let's talk.
Brand partnerships and wholesale or B2B supply inquiries are all welcome, in English or Korean.
- Emailinfo@koreatify.com
- Phone+82 70-8985-2816
- AddressUnit 102, Bldg. A, Hanseong Villa,
159-11 Byeongbang-dong, Gyeyang-gu,
Incheon, Republic of Korea - FounderCassian Yoo