Sports Goods Importer & Distributor · Korea

Gear That
Goes the
Distance.

Koreatify brings international sports brands to Korea, gets their products ready for local customers, and sells them through the channels Korean shoppers already use.

End-to-endFrom customs to customers
Proven channelsMarketplaces to department stores
Premium positioningBrand value over discount wars

About Koreatify

Making good sports gear
Korea-ready.

Koreatify is a sports goods importer and distributor based in Incheon, Korea. As the name says, we make international sports brands Korea-ready and connect them with Korean shoppers.

It's built on hands-on selling across 28 Korean channels, from open marketplaces and TV shopping to fashion platforms, hypermarkets and department stores.

Vision

To be the company international sports brands call first when they think about Korea, and to get there one brand at a time, built to last.

Athlete fastening wrist wraps before a lifting session
Runner wearing a black running vest with a water bottle and phone in the chest pockets
VALUE 01

Built to be premium in Korea

We'd rather protect a brand's price than chase volume with discounts. From product pages to the channels we choose, everything is matched to the brand's standing.

VALUE 02

Fewer brands, closer care

Rather than taking on as many brands as possible, we look closely after pricing, stock and reviews for the ones we carry.

VALUE 03

We don't walk away

We judge our work by the reorder, not the first order. Once we take on a brand, we go the distance with it.

Cassian Yoo, Founder and CEO of Koreatify

Founder's Note

Keep going.
Keep growing.

When I started selling sports goods, I made up my mind to build this into a real business, not a side project. Selling taught me that listing a product is the easy part. Customer questions, returns, every line of ad copy: each channel has its own rules, and I learned them one at a time.

From abroad, the Korean market is hard to see clearly. I'll tell you exactly what we see here: why something sells, and why it doesn't. I want to build this one brand at a time, and grow with the brands we work with.

Signature of Cassian Yoo
Cassian YooFounder & CEO, Koreatify

Services

Complex imports?
We handle them.

Customs clearance, KC certification, Korean labeling and ad-copy review are all done before your products go on sale. You focus on your products.

Import & Compliance

Import and compliance

Customs, KC certification and Korean labeling, handled in one go.

Localization

Localization

Product names, product pages and size guides written for Korean shoppers.

Sales & Care

Sales and customer care

We sell through the channels that fit and take care of customers ourselves.

Process

How we work together

01

First conversation

We learn about your brand, your products and what each side expects.

02

Samples and agreement

We check quality with samples, then agree on terms in writing.

03

Import and localization

Once terms are agreed, we review the market and regulatory requirements, clear customs and get products ready for Korea.

04

Launch and reporting

We launch and share sales and customer feedback on a regular schedule.

Brands

Brands we've sold in Korea

From lifting belts to running vests, these are the sports brands Koreatify has sold through Korean channels.

ZACKT nylon weightlifting belt in black

ZACKT

Lifting belt

WATO wrist wraps worn on both wrists

WATO

Wrist wraps

Ghost of Sparta wrist wraps being fastened on the wrist

Ghost of Sparta

Wrist wraps

AOLIKES dual knee strap worn on the knee

AOLIKES

Knee strap

Star neoprene knee support worn on the knee

Star

Knee support

IWANNA 65 cm half-textured gym ball in black

IWANNA

Gym ball

VESTA 2-in-1 EVA foam roller in retail packaging

VESTA

Foam roller

BODY ART folding exercise mat with its carry bag

BODY ART

Folding exercise mat

ITSMART wrist trainer ball with wrist strap

ITSMART

Wrist trainer ball

Black running vest worn over a training jacket, with a water bottle and phone in the chest pockets

Running vest

Running gear

All brand names and trademarks belong to their respective owners.

Sales Channels

Where we've sold

Korean channels where Koreatify has listed and sold products.

Online marketplaces8 channels

  • NAVER
  • Coupang
  • Gmarket
  • Auction
  • 11st
  • SSG.COM
  • LOTTE ON
  • Kakao

TV & live commerce3 channels

  • CJ ONSTYLE
  • GS SHOP
  • NS Home Shopping

Fashion platforms6 channels

  • MUSINSA
  • 29CM
  • W Concept
  • ABLY
  • zigzag
  • Queenit

Lifestyle & health-beauty2 channels

  • Ohouse (Today's House)
  • OLIVE YOUNG

Hypermarkets & warehouse clubs4 channels

  • emart
  • LOTTE MART
  • Homeplus
  • Costco Wholesale

Department stores & malls5 channels

  • Hyundai Department Store
  • Shinsegae
  • The Galleria
  • AK PLAZA
  • Starfield

Contact

Thinking about Korea?
Let's talk.

Brand partnerships and wholesale or B2B supply inquiries are all welcome, in English or Korean.

Send an inquiry

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